{"title":"New \u0026 Featured \/ New Releases","description":null,"products":[{"product_id":"serum-foundation-100445","title":"Serum Foundation - Active Foundation Fit","description":"\u003cp\u003eOur \u003cstrong\u003eSerum Foundation\u003c\/strong\u003e delivers moderate coverage without a heavy-makeup look. Engineered to spread easily and blend seamlessly, the serum-like formulation has a real-skin finish and is compatible with most primers. The high-spreadability suspension system offers a natural look and resists collecting in fine lines. 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The moisturizer offers all the hydration of a rich cream in our lightest format.\u003csup\u003e1\u003c\/sup\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOptimizing skin hydration requires a mixture of oil and water-loving ingredients:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Lipids:\u003c\/strong\u003e A lipid extract made from whole rice that helps to retain skin hydration by protecting the skin against water loss.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2% Ectoin:\u003c\/strong\u003e An amino acid derivative to hydrate, soothe and smooth uneven texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Moisturizing Factors:\u003c\/strong\u003e A blend of electrolyte and amino acid molecules to support skin hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Oil:\u003c\/strong\u003e A plant oil that nourishes and moisturizes the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis face moisturizer provides \u003cstrong\u003eintense soothing hydration \u003c\/strong\u003efrom one use, \u003cstrong\u003ereduces visible redness\u003c\/strong\u003e, and \u003cstrong\u003erepairs the skin barrier\u003c\/strong\u003e, making the formula ideal to combat \u003cstrong\u003edry and sensitive skin\u003c\/strong\u003e. The micro-fluidized texture offers an ultra-lightweight emulsion that absorbs instantly without a greasy after-feel.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eApplication \u0026amp; Layering Tips\u003c\/strong\u003e\u003cbr\u003e Rice Lipids + Ectoin Microemulsion can be incorporated into any skincare regimen for dewy and radiant skin.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor a 62% Boost in Moisture\u003csup\u003e1\u003c\/sup\u003e:\u003c\/strong\u003e Apply after \u003ca href=\"https:\/\/theordinary.com\/en-us\/saccharomyces-ferment-30-milky-toner-100647.html\"\u003eSaccharomyces Ferment 30% Milky Toner\u003c\/a\u003e. 100% of users saw boosted luminosity and glossiness with use together.\u003csup\u003e2\u003c\/sup\u003e \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor Very Dry Skin\u003c\/strong\u003e: Layer Rice Lipids + Ectoin Microemulsion with another moisturizer.\u003c\/li\u003e\n\u003cli\u003eThis moisturizer is also compatible under SPF or foundation for smooth, blendable makeup application.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e*Due to the natural variation in raw materials of Rice Lipids + Ectoin Microemulsion, there will be some slight variations in viscosity between batches, which can make the product feel more or less runny. 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Tested on all skin tones, it targets the appearance of dark spots across the face, neck, chest and arms - key areas prone to uneven skin tone—for a more uniform tone across face and body.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Moisturizing Factors + Inulin Body\u003c\/strong\u003e\u003cstrong\u003eLotion:\u003c\/strong\u003e a lightweight body moisturizer for all skin types formulated to keep skin hydrated, even after washing. The lotion-textured formulation provides instant and all day hydration, and strengthens the skin barrier after one application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Moisturizing Factors + HA:\u003c\/strong\u003e a daily moisturizer, suitable for all skin types, that strengthens the skin’s barrier whilst providing immediate and all-day hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eTo use the formulations together in a regimen:\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eAfter cleansing, apply a few drops of Niacinamide 5% Face and Body Emulsion to the desired areas.\u003c\/li\u003e\n\u003cli\u003eNext, apply Natural Moisturizing Factors + Inulin across the body.\u003c\/li\u003e\n\u003cli\u003eApply a small amount of Natural Moisturizing Factors + HA to the face.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eRecycling Instructions\u003c\/h3\u003e\u003cp\u003eSets - Refer to individual products\u003c\/p\u003e","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":53499867070648,"sku":"769915235784","price":4.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0959\/6154\/6936\/files\/ord-the-face-and-body-set.png?v=1779541984"},{"product_id":"soothing-barrier-support-serum-gift-set-100736","title":"Soothing \u0026 Barrier Support Serum Set - Easy Serum","description":"\u003cp\u003e\u003cstrong\u003eThe Soothing \u0026amp; Barrier Support Serum 15ml set\u003c\/strong\u003e includes a reusable keychain pouch for fast skin repair on-the-go. Customise your Soothing \u0026amp; Barrier Support Serum pouch with complimentary stickers included in the set.\u003c\/p\u003e\u003cp\u003eSoothing \u0026amp; Barrier Support Serum is a multi-active solution specifically formulated to address damaged skin barrier concerns. It helps recover and strengthen the skin barrier repair, providing an immediate boost in hydration to soothe discomfort and reduce signs of irritation-induced redness. This formulation works effectively to improve uneven skin texture, promoting a smoother, more radiant appearance.\u003c\/p\u003e\u003cp\u003eSuitable for all skin types, including sensitive skin, this multi-active formulation combines 8 key technologies:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin B12:\u003c\/strong\u003e Reduces dryness and the look of redness, while giving the serum a pink hue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGallic Acid Derivatives:\u003c\/strong\u003e Helps soothes the appearance of irritated skin, reducing the look of redness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBisabolol:\u003c\/strong\u003e Calms look of redness and soothes the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothing Complex:\u003c\/strong\u003e Alleviates tightness and discomfort from dry skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide Complex:\u003c\/strong\u003e Provides essential skin lipids for skin barrier repair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2% Niacinamide:\u003c\/strong\u003e Promotes hydration and supports key skin components.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSugar-based Hydrators\u003c\/strong\u003e: Boost hydration and support the skin barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella Asiatica Phytotechnologies:\u003c\/strong\u003e Protect the skin from irritants and promotes skin barrier repair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eAqua (Water), Propanediol, Isodecyl Neopentanoate, Pentylene Glycol, Niacinamide, Hexyldecanol, Cetearyl Alcohol, Xylitylglucoside, Ceteth-20 Phosphate, Anhydroxylitol, Ethyl Linoleate, Asiaticoside, Asiatic Acid, Madecassic Acid, Naringenin, Cyanocobalamin, Panthenyl Triacetate, 4-T-Butylcyclohexanol, Hydroxyphenyl Propamidobenzoic Acid, Cetylhydroxyproline Palmitamide, Bisabolol, Brassica Campestris Sterols, Sphingolipids, Phospholipids, Epigallocatechin Gallatyl Glucoside, Gallyl Glucoside, Propyl Gallate, Xylitol, Zingiber Officinale Root Extract, Stearic Acid, Dicetyl Phosphate, Isoceteth-20, Xanthan Gum, Trisodium Ethylenediamine Disuccinate, Tocopherol, Dehydroacetic Acid, P-Anisic Acid, Phytic Acid, Sodium Phytate, Sodium Citrate, Sodium Hydroxide, Benzyl Alcohol, Ethylhexylglycerin, Phenoxyethanol, Chlorphenesin.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply a few drops to the face in the morning and evening.\u003c\/li\u003e\n\u003cli\u003eIf irritation occurs, rinse off, cease use, and consult a physician.\u003c\/li\u003e\n\u003cli\u003eUse only as directed on unbroken skin.\u003c\/li\u003e\n\u003cli\u003ePatch testing prior to use is advised.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":53499867463864,"sku":"769915235777","price":2.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0959\/6154\/6936\/files\/ord-soothing-barrier-support-serum-gift-set.png?v=1779541997"},{"product_id":"pha-5-exfoliating-lip-serum-100721","title":"PHA 5% Exfoliating Lip Serum - Active Serum","description":"\u003cp\u003e\u003cb\u003ePHA 5% Exfoliating Lip Serum\u003c\/b\u003e is a gentle chemical-based exfoliator for lips with 5% gluconolactone and 1.5% alpha hydroxy acids to smooth and hydrate lips. Gluconolactone is a polyhydroxy acid (PHA) that works to dissolve the structures that hold dead skin cells together. Due to their larger molecular weight, PHAs work on the surface of the skin to offer mild exfoliation, making them suitable for sensitive skin.\u003c\/p\u003e\u003cp\u003eThis formulation also includes a high concentration (\u0026gt;50%) of glycerin to improve hydration and retain moisture as well as ectoin to support the skin barrier and offer long-term hydration. It also contains a black carrot extract which is known for its antioxidant properties and provides a mild pink colour to the formulation. This plant-derived ingredient may contribute to colour variations in the product ranging from vivid pink to pale peach however should not impact efficacy.\u003c\/p\u003e\u003cp\u003ePHA 5% Exfoliating Lip Serum helps to promote skin renewal on the lips to improve their overall appearance and texture over time and can be layered under \u003cstrong\u003e\u003ca href=\"https:\/\/theordinary.com\/en-us\/squalane-amino-acids-lip-balm-100657.html\"\u003eSqualane + Amino Acids Lip Balm\u003c\/a\u003e\u003c\/strong\u003e to gently remove dry, dead skin and hydrate lips overnight.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e You may notice a slightly tangy taste when using this product. This comes from the exfoliating acids which help to gently renew and smooth lips.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eGlycerin, Aqua\/Water\/Eau, Gluconolactone, Ectoin, Daucus Carota Sativa (Carrot) Juice, Citric Acid, Malic Acid, Tartaric Acid, Sodium Hydroxide, Xanthan Gum, Potassium Sorbate, Sodium Benzoate.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply a thin layer onto clean, dry lips on alternate evenings as needed.\u003c\/li\u003e\n\u003cli\u003eAllow the product to dry.\u003c\/li\u003e\n\u003cli\u003eApply lip balm as needed throughout the day.\u003c\/li\u003e\n\u003cli\u003eIf irritation occurs, rinse off, cease use, and consult a physician.\u003c\/li\u003e\n\u003cli\u003eUse only as directed on unbroken skin.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003ePatch testing prior to use is advised.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eIt is recommended that prior to exposure to the sun, users apply sunscreen or an SPF lip balm.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eRecycling Instructions\u003c\/h3\u003e\u003cp\u003eSerum\/Oil, Shampoo, Conditioner, Shower Gel, Lotion, Hand Soap Bottles\u003c\/p\u003e","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":53499867889848,"sku":"769915235678","price":2.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0959\/6154\/6936\/files\/ord-pha-5pct-lip-exfoliating-serum-15ml.png?v=1779542010"},{"product_id":"lash-curl-finisher-100732","title":"Lash Curl Finisher - Fresh Lash Style","description":"\u003cp\u003eLash Curl Finisher is a transparent anhydrous gel that \u003cstrong\u003ecoats each individual lash to immediately enhance the appearance of natural eyelashes\u003c\/strong\u003e for an awakened look.\u003c\/p\u003e\u003cp\u003eFormulated with a combination of four film-forming technologies that work together to create a strong yet flexible film on the surface of lashes to provide immediate and long-lasting benefits. This formulation also includes a high concentration of Squalane, an emollient to condition and moisturize lash hairs for comfortable curl hold.\u003c\/p\u003e\u003cp\u003ePaired with a silicone brush for optimal results and even distribution of product to coat the lashes. This clear mascara is complementary to eyelash curler usage. Curl lashes and then apply Lash Curl Finisher to lock in lash and lift all-day long.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eIsododecane, Squalane, Ethylene\/Propylene\/Styrene Copolymer, Acrylates\/Dimethicone Copolymer, VP\/Eicosene Copolymer, Trihydroxystearin, Butylene\/Ethylene\/Styrene Copolymer, Glycerin, Tocopherol, BHT, Ethylhexylglycerin, Phenoxyethanol, Chlorphenesin.\u003c\/p\u003e\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCurl eyelashes before use.\u003c\/li\u003e\n\u003cli\u003eApply to lashes from root to tip.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eApplication Tips\u003c\/h3\u003e\u003cp\u003eApplication Tips Apply Multi-Peptide Lash \u0026amp; Brow Serum along the lash line and let dry. Curl lashes and apply Lash Curl Finisher to lashes from root to tip.\u003c\/p\u003e\u003ch3\u003eRecycling Instructions\u003c\/h3\u003e\u003cp\u003eLash and Brow Bottle\u003c\/p\u003e","brand":"The Ordinary","offers":[{"title":"Default Title","offer_id":53499868414136,"sku":"769915235319","price":2.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0959\/6154\/6936\/files\/ord-lash-curl-finisher-10ml.png?v=1779542025"}],"url":"https:\/\/thordiinary.shop\/collections\/theordinary-new-and-featured-new-releases.oembed","provider":"The Ordinary","version":"1.0","type":"link"}